Browse Executive Interviews
Subject wise
- 21st Century Organization
- Blue Ocean Strategy
- Bottom of the Pyramid
- Brands and Branding
- Building Ethical Organizations
- Building High Performance Teams
- Business Model Innovation
- Business Process Outsourcing ( BPO )
- Business Schools and Business Ethics
- Change Management
- Co-Creation
- Collaboration
- Competing for Customers
- Corporate Entrepreneurship
- Corporate Social Responsibility ( CSR )
- Customer Relationship Management ( CRM )
- Decision Making
- Emerging Markets
- Executive Development
- Family Business
- Global Economy and Global Managers
- Global Strategy
- Government and Business
- Indian IT Industry
- Innovation
- Knowledge Management
- Knowledge Process Outsourcing ( KPO )
- Leadership
- Learning Organizations
- Level 5 Leadership
- Managing Complexity
- Managing Downturn without Downsizing
- Managing Troubled Times
- Marketing in a Downturn
- Midlife Crisis
- Multicultural Teams
- Organizational Loyalty
- Private Labels
- Rebranding Strategies of Bank of Baroda
- Reverse Innovation
- Social Cause Marketing
- Social Entrepreneurship
- Social Networking
- Staying on Top, Always
- Steve Jobs
- Strategy Execution
- Talent Management
- The China Factor
- The Making of a CEO
- Virtual World
- Why Good Companies Go Bad
- Women Entrepreneurs
- Women Executives
Publishing Year
Marketing in a Downturn executive interviewsCase learning becomes even more delightful with precise details. Discover that joy through reading, considered, and spontaneous insights... from interviews with seasoned academicians and vibrant thought-leaders. These interviews, when used along with cases, would greatly enrich case learning. All these interviews were originally published in Effective Executive®, a Monthly Management Magazine from IUP, Hyderabad, India. | ||||
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An interview with Martin LindstromSpeaks on Marketing in a Downturn
CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC (New York) and BRAND sense Agency (London)
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An interview with Richard RawlinsonSpeaks on Marketing in a Downturn
Vice President of Booz & Company
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